Professional Every Door Direct Mail (EDDM) Services
Reach every mailbox in the neighborhoods that matter most. Mail The Block helps local businesses plan, design, print, and coordinate Every Door Direct Mail campaigns without the headaches of USPS setup, sizing rules, bundling, route selection, and drop-off logistics.
What is EDDM Marketing?
Every Door Direct Mail, often called EDDM, is a USPS mailing option that lets businesses send postcards, menus, flyers, and local offers to selected ZIP Codes, postal routes, and neighborhoods without needing a traditional mailing list. USPS notes that businesses can use the EDDM Online Tool to map ZIP Codes and neighborhoods, with route filters such as age, income, and household size based on U.S. Census data.
EDDM Marketing works well for businesses that want broad local visibility. Instead of mailing only to named contacts, every door direct mail postcards are delivered across selected carrier routes. That makes the strategy useful for contractors, landscapers, roofers, painters, HVAC companies, plumbers, realtors, restaurants, and other local businesses that want predictable neighborhood coverage.
At Mail The Block, our focus is simple: help local businesses turn EDDM postcards into campaigns that are clear, compliant, targeted, and easy to launch.
Why Use EDDM Postcards for Your Business?
EDDM postcards give local businesses a physical way to reach homeowners near their service area. A strong postcard can introduce a service, promote a seasonal offer, announce a new location, build brand recognition, or follow up after visible work has been completed nearby.
For home service businesses, EDDM mailing is especially useful because neighborhoods often share similar property needs. A roof replacement campaign can target older housing areas. A landscaping campaign can reach suburban homes before spring cleanups. A paving company can promote driveway work before the busy season. A painting company can stay visible in high-value homeowner routes.
EDDM postcards also help businesses avoid relying only on digital ads. Mail reaches the home directly, sits in the hand, and gives the homeowner a simple next step: call, scan, visit, or request a quote.
Best Uses for EDDM Postcards
- Seasonal promotions for spring, summer, fall, or storm-related services
- New service area launches
- Neighborhood brand awareness campaigns
- Contractor postcards around high-value homeowner routes
- Local coupons, offers, and limited-time specials
- Repeat mailings to build recognition and trust
How to Send
Built for the field, not the office.
Submit a jobsite address in under 60 seconds – whether you’re at your desk, in the truck, or already onto the next job. Three ways to send, all of them fast.
Send by Web
Log in from any browser, enter the jobsite address and you’re done. Add a photo of your work if you want it on the postcard.
Send by Text
Text the address to your Mail the Block number. Works from anywhere – no app to download, no login required. Best for when you’re already on the road.
Send from Your CRM
Connect the tools you already use and send job addresses automatically. No double-entry, no extra workflow to learn.
How Our EDDM Mailing Service Works
1
Planning and Targeting
Every campaign starts with a clear target area. We help identify the right postal routes, ZIP Codes, neighborhoods, or service pockets based on the business goal. For EDDM mailing, targeting is route-based, so the right route selection can make the difference between wasted coverage and strong local exposure.
Campaign goals may include:
- Reaching homeowners near a recent job
- Promoting a seasonal service
- Entering a new town or neighborhood
- Building awareness in a high-value area
- Mailing repeatedly to the same strong routes
2
Design, Print, and Prepare EDDM Postcards
A strong EDDM postcard should include a clear headline, direct offer or service message, local trust signals, strong photos or service visuals, simple contact details, a clear call to action, a QR code or landing page option, and USPS-compliant layout areas.
After design approval, the campaign moves into print preparation and mailing coordination. EDDM Retail mailpieces must follow USPS flat-size and weight rules. USPS states that EDDM flats must weigh no more than 3.3 ounces and must meet flat-size standards, with each mailing generally requiring at least 200 pieces and up to 5,000 pieces per day per 5-digit ZIP Code.
Mail The Block helps coordinate postcard design, print-ready setup, route organization, and logistics so campaigns can move from idea to mailbox with fewer delays.
3
Launch, Track, and Repeat
Once the campaign is mailed, the next step is tracking response and improving future mailings. The best EDDM Marketing campaigns are not one-off guesses. They improve over time through stronger offers, better neighborhoods, clearer creative, and consistent repetition.
Postcards that get you hired down the street
Real jobs, real streets. Every postcard is custom-designed for your specific business.
Why Choose Us
Why Contractors Use Mail the Block
More Jobs
On the same street. Get more work where you already are.
Instant Credibility
“Your neighbor just hired us” builds trust and gets attention.
No Extra Work
Takes less than a minute to trigger. We handle the rest.
Works for Any Trade
Landscaping, painting, roofing, paving, fencing and more.
Frequently Asked Questions
What are the benefits of EDDM postcards?
EDDM postcards help local businesses reach every address on selected postal routes without buying a traditional mailing list. They are useful for neighborhood visibility, seasonal offers, local coupons, brand awareness, and service area expansion. USPS describes EDDM as a way for businesses to promote services through postcards, menus, and flyers in selected local communities.
How does EDDM Retail pricing work?
EDDM Retail pricing is based on the number of qualifying mailpieces in the campaign. USPS lists EDDM Retail USPS Marketing Flats at a current per-piece rate on its official page, and the tool can estimate route costs based on selected delivery routes.
How long does an EDDM mailing campaign take?
Most EDDM mailing campaigns depend on design approval, printing time, route selection, bundling, USPS entry, and local delivery scheduling. A campaign can often be prepared quickly when the offer, target area, and postcard design are ready. USPS notes that EDDM Retail mailings require route selection, payment, bundling, facing slips, PS Form 3587, and drop-off at the selected Post Office.
What is the difference between EDDM Marketing and regular direct mail?
EDDM Marketing sends mail to every address on selected USPS carrier routes. Regular direct mail usually relies on a specific mailing list, such as homeowners, past customers, prospects, or custom address data. It is best for coverage. Standard direct mail is best for precision.