What is the difference between targeted mail and EDDM?

Targeted mail uses a selected list of specific recipients or households, while EDDM reaches every address on chosen USPS carrier routes. Targeted mail is better when a contractor wants to reach a specific homeowner profile. EDDM is better when the goal is broad local coverage across a route, neighborhood, or ZIP Code.

Can contractors use their own mailing lists?

Yes. Contractors can use their own mailing lists when they have customer addresses, past lead lists, CRM exports, or approved prospect data. Mail The Block can also support campaigns that use jobsite targeting, EDDM services, or targeted mailing list rental depending on the campaign goal.

How fast can a direct mail campaign go out?

Campaign timing depends on postcard design, approval, printing, address processing, selected mailing method, and postal delivery. Mail The Block’s core workflow is built for speed because contractors can submit jobsite addresses by text, web, or CRM connection instead of starting from scratch each time.

Do you offer graphic design for postcards?

Yes. Mail The Block offers custom postcard design by a professional print designer. This helps contractors send postcards that look polished, match the brand, and communicate the offer clearly.

What are direct mail marketing services?

Direct mail marketing services include campaign planning, audience targeting, postcard design, printing coordination, address processing, mailing setup, and campaign tracking. For contractors, these services help turn local jobsite visibility into nearby homeowner leads.

Are EDDM services good for contractors?

Yes. EDDM services are useful for contractors that want broad local saturation across selected carrier routes. USPS explains that EDDM can send mail to every address in a defined geographic area without requiring names and addresses on each mailpiece.

What is targeted mailing list rental?

Targeted mailing list rental helps businesses reach a more specific audience based on criteria such as location, homeowner status, property value, home age, or other available list segments. It is useful when a contractor wants precision instead of full-route saturation.

What types of contractors can use Mail The Block?

Mail The Block works well for roofers, landscapers, painters, pavers, remodelers, fence installers, siding contractors, HVAC companies, plumbers, electricians, tree service companies, pool contractors, and other local service businesses.

Can direct mail work with digital marketing?

Yes. Direct mail can support digital marketing by using QR codes, landing pages, call tracking, online scheduling links, and remarketing offers. This helps connect mailbox attention with online conversion paths.

Direct Mail Marketing Services for Local Businesses

Direct mail marketing services help contractors design, print, target, and mail postcards to homeowners in specific neighborhoods, streets, or postal routes. For contractors, direct mail works best when campaigns are built around local trust signals, real jobsite addresses, strong offers, and targeted delivery areas.

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More Jobs on the Same Street

Less Time Driving

Leads That Feel Like Referrals

Our Services

Mail The Block gives contractors multiple ways to reach homeowners. Some campaigns need tight neighborhood targeting around a jobsite. Others need broad route coverage through EDDM. Some businesses need a more precise homeowner list based on property type, income range, home age, or location.

Our direct mail marketing services are built to support each use case.

Hyper-Local Targeted Mailing

Hyper-local targeted mailing is ideal when a contractor wants to market around a real jobsite, completed project, or active service area. Instead of mailing an entire town, this approach focuses on the homes most likely to recognize the project or need the same service.

This is the “get hired by the neighbors” strategy. Mail The Block lets contractors submit a jobsite address, then postcards can be sent to nearby homes with a message that feels local, not generic. The Mail The Block site highlights this exact workflow, including jobsite address submission, optional project photos, custom postcard design, and postcards mailed to nearby homes.

Best uses for hyper-local targeted mailing include:

Mailing around a completed roof replacement
Promoting lawn care near a current landscaping project
Sending paver or driveway offers around a finished job
Advertising painting, fencing, siding, or remodeling services near visible work
Building name recognition street by street

This approach helps contractors reduce wasted reach and focus on the neighborhoods where trust is easiest to build.

EDDM (Every Door Direct Mail) Services

EDDM (Every Door Direct Mail) services are best when a contractor wants broad, cost-effective saturation across a carrier route, ZIP Code, or service area. Instead of targeting specific names and addresses, EDDM reaches every address on selected postal routes.

USPS describes EDDM as a service that helps businesses send postcards, menus, flyers, and coupons to local customers, with route mapping that can filter by age, income, and household size using U.S. Census data.

For contractors, EDDM works well when the goal is broad neighborhood coverage. It is especially useful for:

Seasonal service promotions
New service area launches
Storm response campaigns
Spring cleanup offers
Roofing, paving, landscaping, painting, and HVAC campaigns
Local brand awareness across an entire route

USPS PostalPro notes that EDDM can target a location or neighborhood, send mail to every address in a defined area, and support local mailings or national campaigns without requiring names and addresses on the mailpieces.

Mail The Block helps contractors use EDDM when full-route coverage makes more sense than narrow jobsite targeting.

Precision-Targeted Mailing List Rental

Sometimes a contractor needs more precision than EDDM. That is where targeted mailing list rental can help.

Targeted mailing list rental allows a campaign to focus on specific household or property criteria. For example, a contractor may want to reach homeowners in a certain property value range, homes built before a certain year, owner-occupied properties, larger lots, or neighborhoods that match a high-value service profile.

This strategy is useful when the campaign depends on a specific customer type. A roofing company may target older homes. A remodeling company may target higher-value properties. A landscaping company may focus on larger residential lots. A water treatment company may target private well areas. A paving company may target homes with long driveways.

The benefit is simple: targeted mail can reduce wasted impressions by focusing the campaign on the homeowners most likely to need the offer.

Target a Street or Neighborhood

Reach every home on the street or in a specific area around your job.

Target Entire Postal Routes

Cover larger areas with Every Door Direct Mail (EDDM) – perfect for filling your schedule.

Built for the field, not the office.

Submit a jobsite address in under 60 seconds – whether you’re at your desk, in the truck, or already onto the next job. Three ways to send, all of them fast.

Send by Web

Log in from any browser, enter the jobsite address and you’re done. Add a photo of your work if you want it on the postcard.

Send by Text

Text the address to your Mail the Block number. Works from anywhere – no app to download, no login required. Best for when you’re already on the road.

Send from Your CRM

Connect the tools you already use and send job addresses automatically. No double-entry, no extra workflow to learn.

How it Works

Field-First Design

Mail The Block is built for contractors in the field, not just marketers at a desk. The process is designed to be fast, practical, and easy to repeat.

Step 1: Submit a Jobsite, Route, or Campaign Area

Start with the location. Contractors can submit a jobsite address, choose a neighborhood, or plan a broader route-based campaign. Mail The Block supports submission by web, text, or CRM connection. The site notes that contractors can text the address from anywhere with no app download or login required, which is ideal when already on the road.

Step 2: Choose the Mailing Strategy

Next, the campaign is matched to the right direct mail strategy. A nearby street campaign may work best for a completed project. EDDM may work best for full-route coverage. Targeted mailing list rental may work best when a contractor wants to reach a specific homeowner profile.

Step 3: Build the Postcard Message

The postcard should make the homeowner understand the offer quickly. Our process focuses on clear headlines, direct service benefits, neighborhood relevance, strong visuals, trust signals, and a call to action.

Strong contractor postcard messages may include:

“We just completed work near you”
“Now booking spring cleanups”
“Roof inspections available after recent storms”
“Driveway paving estimates in your neighborhood”
“Ask about service availability on your street”

Step 4: Design the Postcard

Mail The Block helps create contractor postcards that are clean, visual, and easy to act on. The design may include project photos, branded colors, service highlights, phone number, QR code, offer details, and local messaging. Mail The Block’s pricing page lists custom postcard design by a professional print designer as part of the service.

Step 5: Print, Process, and Mail

Once the campaign is approved, the postcards move into printing, address processing, and mailing. Mail The Block’s terms describe the service as handling address processing, postcard generation, and mailing through third-party providers.

For EDDM campaigns, USPS notes that EDDM Retail requires at least 200 pieces and allows up to 5,000 pieces per day per ZIP Code.

Step 6: Track, Review, and Repeat

Direct mail performs best when it becomes a repeatable system. Tracking can include call tracking, QR codes, landing pages, offer codes, and campaign dashboards. Mail The Block’s pricing page lists optional QR code tracking, optional call tracking, and an analytics dashboard on higher service tiers.

The goal is to learn which neighborhoods, offers, designs, and service categories generate the strongest response.