To qualify for USPS EDDM Retail, a mailpiece must be a commercial direct mail flat, weigh 3.3 ounces or less, be at least 0.007 inches thick, and meet at least one flat-size trigger: more than 10.5 inches long, more than 6.125 inches high, or more than 0.25 inches thick. It cannot exceed 15 inches long, […]
Every door direct mail can be a strong local marketing tool for small businesses, especially contractors that depend on neighborhood visibility. Roofers, landscapers, painters, pavers, fence installers, siding contractors, gutter companies, tree services, and other home service businesses all benefit when nearby homeowners see a clear postcard at the right time. The challenge is setup. […]
For local contractors, direct mail still works when the message reaches the right homeowner at the right moment. That is where the debate between USPS EDDM and radius marketing gets important. Every Door Direct Mail, often called EDDM, is popular because it sounds simple. Choose a postal route, print postcards, and reach every home on […]
If you are going to invest in Every Door Direct Mail the single most important decision you will make is not the design of your postcard or even your offer. It is the routes you choose. EDDM works by saturating entire carrier routes with your message. That means you are paying to reach everyone on […]
