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Neighborhood proximity marketing helps contractors turn one active job into more local leads by mailing nearby homeowners while crews are…
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The best colors for direct mail postcards depend on the service, urgency level, and homeowner emotion. Red, orange, and yellow…
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After a hail storm, roofers can launch a fast direct mail campaign by matching storm impact data with USPS EDDM…
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HVAC and plumbing companies can scale maintenance agreements by mailing targeted postcards to mature neighborhoods where systems are likely past…
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The best direct mail copywriting formulas for home service contractors are P-A-S, the Good Neighbor Social Proof Formula, and O-B-C.…
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The best direct mail postcard design uses a clear visual hierarchy: a bold 24pt to 36pt headline, 10pt to 14pt…
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Localized direct mail headlines work because homeowners are more likely to notice a postcard that mentions their town, street, neighborhood,…
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If you are going to invest in Every Door Direct Mail the single most important decision you will make is…
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For local contractors, direct mail still works when the message reaches the right homeowner at the right moment. That is…